Rejuv-a-wafers - a review

Full disclosure - I was contacted by Rejuva-a-wafers and asked if I would like to try their product since they were doing a 'relaunch' of their chlorella based wafers.  Once again I found this highly interesting that a company that makes a plant based product would contact me and ask me to review their product.  I asked questions including the ingredient list (Chlorella, lecithin (soy based), eleuthero; since she didn't specifically say organic lecithin or organic soy when I asked about it, I have to assume it is Genetically Modified soy since 91% grown in the US is but if it is completely made in Japan, then maybe it isn't but I couldn't figure out exactly where it was made.  Since the company name is Sun Chlorella USA, it really is a toss up.)

I personally take chlorella which is a single celled algae which has been called a 'super food', and eleuthero is Siberian Ginseng which may also support the body by helping the liver detoxify harmful toxins. I figured it couldn't hurt them to try it, and to say I was intrigued about why they thought cats would eat it.

During the email exchange, I dropped one of my chlorella tablets and Jack ate it, so when my questions were answered I said sure, why not.

It arrived last week.

What was in the box that showed up

what was in the bag

the wafers & Jack - always around when there might be food which to him is ALWAYS

sniff sniff sniff

lick

tentative take

I don't know if you can see it, but it is just hanging from his lips

so I tossed it on the floor - and no takers

So I broke it up into pieces.  It breaks pretty easily but leaves LOTS of debris on your hand

This pretty much sums up The Crew's opinion

 Being plant based with no meat to help entice the kitties, I couldn't see them eating it.  I was surprised Jack ate my tablet before so I thought he might, but even he was a no go.  Is this a good product?  *shrug*  I saw no research on why it would be good for an obligate carnivore with limited capacity to digest and get nutrients from plant based ingredients.  If they simply said "well it is good for humans so there for it must be good for cats and dogs since it isn't toxic to them so lets sell it and make money" well then I'd say no.  I really hate that sort of reasoning.  I can't confirm nor deny that was their thinking since I don't really see anything specific one way or the other on their website. I've seen no research that it does the same in cats or dogs that it does in humans - but that does not mean it doesn't exist. Here is their pitch to me: 

Rejuv-A-Wafers aid in purifying your pets' body of dangerous toxins and chemicals, helping to improve overall appearance, health and well-being. The benefits of Rejuv-A-Wafers come from a blend of an abundance of beta-carotene, chlorella, (a whole food green algae)  and eleuthero, a natural energy-boosting herb.

.

Rejuv-A-Wafers are used and recommended by America’s top breeders and veterinarians because the product is not loaded with artificial flavors and fillers. Your pets will love the delicious, wholesome flavor, and you will love your pet's visible good health.

Well you can see the marketing spin in over time here.  Your pet's body doesn't just have toxins, they have "dangerous" toxins.  Since this product is recommended by "America's top breeders" conveniently unnamed, and "veterinarians" again unnamed, you would think that is a good thing, but if you notice, they don't recommend it because of what is in it, but what is not.  And seven cats over here, and not one of them thought the flavor was delicious .. and since they aren't all in to wholesome for their treats, I can't really attest to that.

But I can tell you I brought the second sample pack into work and gave it to a co-worker who has dogs.  She said her dogs LOVED them, and she was happy that it was Made in Japan (again not really sure what exactly is made in Japan but that label is on the box) and not in China, and happily took the box to give it to them.

Summery: One human shrug and seven paws down.